• Nicolle Barbee

Opinion: Blogging Shouldn't be Optional

Updated: Aug 21, 2019

In the world of Colorado Digital Marketing Agencies blogging isn't optional (in my opinion), but it shouldn't be optional for any company.

Why Your Business Needs a Blog

  1. Regularly updating a blog on your website with meaningful content & keywords is great for search engine optimization (SEO), & the more you post, the higher you can rank on search engines, like Google & Yahoo.

  2. More Online searchers will find your website because of step #1. This means you have more opportunities to convert site visitors into customers.

  3. Blogging accurate & meaningful content will show that you are an expert in your industry.

  4. Share your blog posts on social media sites, like Facebook, Twitter, & Pinterest, & you have another way to lead people to your site.

  5. Blogging can put you in contact with potential customers, especially if you intereview other experts in the topics you may not know much about.


Don't feel like you have to be the expert of every blog post. You can easily interview other industry experts! It's been very easy, in my consulting experience, to ask questions on the topic I know little about.

Honestly, blogging hasn't always been my favorite way to pass the time, but it has been fruitful for my business & for many of my clients. Need help starting a blog? Contact PHM Digital LLC for a free consultation by filling out the "Contact Us" form on this site.

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