Why Your Business Website Needs a Blog
Post Updated: 12/18/2020
Does your business have a blog page? Does it have a purpose? How about blogging with an SEO purpose? Keep reading and learn why Colorado marketing agencies, like PHM Digital LLC, add keywords to blog posts & update content on a regular basis.
Why does my website need a blog?
If you plan on adding a blog to your website, but have no plan to update your blog regularly with meaningful content...then you'll be the owner of a worthless blog. Not to worry! There are multiple ways a blog can help your website traffic, & if done correctly, your blog can also help convert visitors into new customers. You see, blogging can be a strong digital marketing tool, when it's done right. While there are multiple tactics to optimize your blog, search engine optimization (SEO) is today's focus.
Blogging with an SEO Purpose
If you didn't know it already, blogging is actually good for your site's search engine optimization (SEO) because posts with quality content can increase your search engine rankings. If I'm regularly updating my blog with keywords that are frequently searched in Google or Yahoo, or another search engine, then the people searching for those keywords related to my industry will have a greater probability of seeing my blog post, & ultimately, my site.
What are keywords? Let me list a few that I use throughout my website:
-Colorado Digital Marketing Agencies
-Denver Marketing Agencies
-Colorado Marketing Companies
-Windsor Marketing Companies
Every time those keywords are entered into a search engine, I'm hoping that the content on my site, & the relevance of the blog post topics I choose to write about, will lead potential clients to my digital doorstep. Of course, I'm not suggesting you should add as many keywords as possible, as that will actually hurt your rankings, but instead, pick a few to consistently include in your content.
There are also multiple sections where you should include your keywords, but only if it makes sense. Your title tag (headline) and headers may seem obvious, but don't forget the body of your post, the URL (if possible), and the meta description.