Opinion: Mass Email is NOT dead
Updated: May 14
Post Updated: 04/18/2020
I know what you're thinking. I don't open those spam emails, so why would anyone else? Honestly, I would tend to agree, if I didn't have the tracking results (like email open rates) to back up my claim that mass email is not dead...at least not for this Colorado marketing agency. PHM Digital LLC will stand by mass email campaigns because of our proven results! Keep on reading to learn more, and then you can decide if mass email campaigns should be a part of your digital marketing strategy.
Email Campaigns That Work
No, I'm not saying that every email campaign we run for PHM Digital or a client has successful results, but by compiling an email list with the right contacts, you can successfully retain clients (pssst...who will add on new services) & maintain repeat customers for product orders. If you just try to throw darts at a paid list of "unknowns," you're going to run into plenty of issues. Today, I'm not exploring how to create that list, although there are many methods & it is very important. Instead, I'm going to write about why I know our campaigns are often extremely effective & the tools you can use to measure your results.
The good news is that email marketing services, like Constant Contact & Mailchimp (no I'm not being paid to mention these), make it easy to create emails with their user-friendly template options, and allow you to track email performance, engagement, & trends, so you can create even more effective, future campaigns. There are days you will jump for joy, as you see email results with a 75% open rate & a 50% click rate, & there are other times you'll wonder what on earth went wrong (like the 10% open rate days).
The overall point is that if you invest the time & craft emails with calls to action that matter, you will quickly learn what works and what doesn't for your company. I've had clients on both sides of the mass email marketing fence, but I always recommend giving it a shot for a minimum of six months, with a promise to yourself to send an email campaign once a week, while continuously using multiple methods to build that critical list of contacts. If you don't see a return on your investment, take a step back & analyze how your current process compares to the recommendations of email marketing experts.
It's just my opinion (as always), but mass email is NOT dead.
Disclaimers & Disclosures
This blog does NOT accept forms of cash advertising, sponsorship, paid insertions or other forms of compensation through affiliate marketing. The products and services I blog about are of my own choosing, and my blog posts often promote PHM Digital LLC's services and marketing dashboard, which may result in generated income for PHM Digital LLC.
The compensation PHM Digital LLC receives from clients and marketing dashboard memberships may influence the advertising content, topics or posts made in this blog. That content, advertising space or post is NOT from paid or sponsored content.
The owner(s) of this blog is only compensated through providing Internet marketing services through Colorado-based PHM Digital LLC. I may provide opinions on products, services, or other marketing topics. This is only my opinion. Views and opinions expressed on this blog are only that of Nicolle Barbee, the owner of PHM Digital LLC. Any facts, marketing tips, product claims, quotes, or other representation of a product or marketing service or tip (outside of what is offered at PHM Digital LLC) should be verified with the manufacturer, provider or party in question.
Personal Information Collected on this Website
No personally-identifiable information is collected on this website from website or blog visitors. The only personally-identifiable information collected on this website is gathered in our comment area (if active & available), so visitors may provide their name, email address, or other information, in order to leave a comment. We collect this information so that we can respond to the comments or questions that you post.
Anonymous Information Collected on PHM Digital LLC's Website
Please note that we may record anonymous data for analytics purposes. Anonymous information that may be collected includes the landing pages you visit. Other anonymous data we may collect could include the name of your internet service provider, the website that you used to link to our site, the websites that you visit from our site, and your IP address. The data is used for statistical purposes, but you, as the individual user, remain anonymous.